MSNBC explored whether Jonas Brothers have industry ‘staying power’.
Steve Greenberg, CEO of S-Curve Records, discovered the boys in 2005 when sorting through CDs to decide which artists to keep and drop: ‘In the pile was a Christian pop record made by Nick Jonas. It was a very bland Christian pop record. It was awful, but his voice was great.’
MTV VP Amy Doyle on their early career: ‘There weren’t a ton of fans. But
the fans that were there were really, really excited. That’s when we felt there was something there.’ 14-year-old fan Miranda Monarch said she first saw JB while reading a teen mag: ‘Their music was pretty catchy.. And two of them are cute.’
Greenberg added: ‘Very simply, the Jonas Brothers are different than every other Disney musical act, because the Jonas Brothers were a band first, and they developed a following and a fan base, and then they were promoted in the Disney system. Everybody else, all those other people, started out with TV shows on the Disney Channel, or Camp Rock, and then got spun off.
They’re a very different model. Most Disney acts have trouble maintaining their popularity after the TV show goes away. That’s what happened with Hilary Duff and ‘Lizzie McGuire.’ Once she aged out and the TV show was gone, there
was no context for her.’ Full article here. INF.