The Jonas Brothers franchise will soon include a full sportswear line for tweens, hitting retailers such as Wal-Mart, Kmart, Sears and J.C. Penney in
time for back-to-school shopping, reports WWD.
The apparel collection, called Jonas, will follow the launch of their Disney Channel TV show JONAS, set to begin airing in May. Jane Buckingham, president of the Intelligence Group, said:
‘Jonas Brothers clothing line is a really great idea. These days it’s all about lifestyle and celebrity, girls especially want to see the stars they love in all different aspects, and I certainly think they will buy into a clothing line
The clothing, consisting of argyle
sweaters woven tops, scarves and Polo shirts, is inspired by the preppy attire
featured on JONAS.
Leggings, denim, pleaded skirts are also included in the line, which will debut in stores by late summer.
The clothing will retail from $9.99 to $24.99.
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