Disney Channel is grooming Wizards of Waverly Place as its next blockbuster franchise in the mold of High School Musical and Hannah Montana, according to Hollywood Reporter. WOWP, who stars Selena Gomez, David Henrie..
..Jake T. Austin and Jennifer Stone has been picked up for a third season with Wizards of Waverly Place The Movie to premiere in August. The show ranked in April as the No. 2 scripted series across all cable and broadcast television channels among tweens [viewers 9-14 years old].
Set to premiere in August, the Wizards movie follows the Russo kids as they embark on a vacation at the Caribbean resort where their parents met. Since DC discovered Selena during an open casting call in Dallas five years ago, it placed her in three pilots before getting her on the air with ‘Wizards.’
DC President Gary Marsh: ‘We knew we wanted her as a star in the Disney Channel universe.’ Now the show is getting exposure in DCOM franchise that launched High School Musical. ‘This is a great example of how we can groom our stars across different genres on different platforms.’