4 million viewers watched the premiere of Disney Channel’s new series JONAS, which topped tween rankings Saturday, but didn’t come close to delivering the audience watching new episodes of Hannah Montana.
JONAS drew 1.6 million in both kids and tweens, giving Disney Channel its best numbers in the time period in the last eight months. Of its tween audience, 73% was female. Can the Jonas Brothers be Miley Cyrus big, dominating music, film and TV? According to LA Times, ‘it doesn’t look good so far:’
Jonas Brothers: The 3D Concert Experience’ didn’t cross the $20-million mark at the box office, while ‘Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour’ made $65 million. JONAS is Disney Channel’s lowest-rated live-action series premiere among kids 6-11 since 2005’s Life With Derek.
The show’s debut numbers fall far behind those for a recent new episode of Hannah Montana, which scored 4.8 million on April 19, and drew fewer overall viewers [4.1 million versus 4 million] and kids [1.8 million versus 1.6 million] than the February premiere of Disney’s other new series, Sonny With A
Chance, starring Demi Lovato.