Are the Jonas Brothers fizzling as a full-blown Walt Disney Company franchise? Article excepts from NY Times: Jonas Brothers are trying to expand beyond the Disney footprint and shouldn’t be evaluated as a company franchise, said Johnny Wright, the group’s co-manager.
‘We consult with Disney, but Disney doesn’t tell us what to do.’ The band’s outside efforts include a line of branded energy drinks and starring roles in ‘Walter the Farting Dog.’
People are wrong when they say the bubble has burst. It’s just changing. We are focused on longevity and transitioning to a slightly older audience. When you do that, you risk losing some of your core fan base.’
Their debut film, ‘The Jonas Brothers: The 3D Concert Experience,’ was a
dud, selling just $19.2 million in tickets at North American theaters in February. Disney had hoped that the movie would generate sales of about $40 million, according to a senior studio executive.
Mr. Konowitch said expectations for ‘The 3D Concert Experience’ were unfairly high, noting that the band had just come off a lengthy tour that enabled most fans to see the trio in person. Mr. Wright said, ‘It irks me when people say the movie was a flop. If $19 million is a flop, I’ll take it.’
Konowitch also doused cold water on Miley Cyrus’ drawing power, saying that her concert movie, ‘Hannah Montana/Miley Cyrus: Best of Both Worlds,’ became a phenomenon that sold $65.3 million in 2008 partly because the Jonas Brothers appeared in it. Miley did not appear in the Jonas movie.
Television is also proving a bit bumpy for them. JONAS debuted on May 2 to an audience of 2.4 million kids ages 6 to 14, the target demographic, according to Nielsen Media. Joe said, ‘The show is a great learning process. Acting is something I want to get into a lot more.’
Full article here.