Selena Gomez will launch her first fashion line called Dream Out Loud by Selena Gomez in Fall 2010. Sel told WWD: ‘Growing up in Texas, I was sort of close-minded and kind of a tomboy, but as I’ve traveled, I found such a love of clothes. It’s really always been a dream of mine to have a line.’
The line focuses on ‘pretty, feminine and bohemian’ clothing, that mirrors her own style. Her fashion line consultant said: ‘She has such a good sense of what she likes and what she doesn’t like. It was surprising as I’ve never worked with someone so young, and never really expected her to be that smart. She has a desire to be involved, and nothing is sent out there without her approval. It’s nice to see her have this genuine interest.’
They plans to launch a full sportswear collection for fall 2010 selling, Boho dresses, floral printed tops, jeans, skirts, jackets and some accessories such as scarves and hats. Most of the collection is made in an organic soft cotton and all fabrics are recycled or eco-friendly, which was important to Selena.