Justin Bieber chatted with MTV about his new single ‘Baby‘: ‘Well, [Ludacris and I] both live in Atlanta. I met him a year prior to this and we figured it was a perfect collaboration for him, so we invited him out to do it.‘ Any career or rapping advice from Ludacris: ‘No, [he didn't give me any advice]. I mean, he’s a rapper; he doesn’t sing. No, [I'm not planning on rapping]. Not at all. Nope.’
Ludacris says the video is like a 2010 version of Michael Jackson’s ‘The Way You Make Me Feel,’ and Bieber says it will capture the song’s message of trying to get back a girl: ‘It starts off, I really like this girl, but we didn’t [get] along; we couldn’t be together. Basically I want her back and [I'm] kind of going through the whole thing. I’m chasing her around, trying to get her, and she’s kind of playing hard to get, but I’m persistent. I keep going.’
Just was comfortable with kissing his female lead in the video. Ludacris on writing for the song: ‘He’s talking about [how] he’s mad that his girl left him and he still cares for her. As soon as I heard it I knew it was a hit, I just had to figure out how I could get on a record with a 15-year-old.
So I sat there and said, ‘Let me reminisce on the past,’ and that’s basically how I stepped on the record. And I guarantee you, mark my word, that’s going to be one of the biggest songs of the year 2010.’