Big Machine Record label head Scott Borchetta chatted with USA Today about Taylor Swift: ‘The next time you see her will likely be on the ACM (Academy of Country Music) awards show in April. During that time, we’re going to have a new video, but as far as the talking head of Taylor Swift, that one’s gone into hiding for a little bit, at least on this continent.’
Taylor was recently blasted by critics over her Grammys performance with Stevie Nicks. Former Spin magazine editor Alan Light said: ‘They’ve got to figure out how to get this girl to sing on TV and sound right. That’s becoming more of a limitation as she’s flying at that altitude.. The fact that it’s not perfect, in some ways, has been an asset. That makes it all the more believable, to a certain point. But, she’s going to have to deliver a little stronger
Borchetta said that Swift is working on her live TV performances: ‘She’s a very intelligent girl. She’s going to keep addressing it and keep getting better..’ Taylor intentionally kept a low profile from mid-December until the Grammys. During that time, she stayed off the red carpet and in the recording studio, cutting an album’s worth of material.
The first single from her third album will go to radio in late summer or early fall, and the album will follow late in the year. Borchetta said: ‘She was on an amazing writing spree through December and January, and we were able to go in and cut all those things. If she writes something great between now and July, it will go on the record. She’s been extraordinarily prolific the last six months.’