Justin talking about JONAS/ BIEBER FAN FIGHT under! Justin’ manager told Billboard: ‘I’ve heard the forecasts, which make me smile because they’re a lot higher than what they thought last time. Last time, the Universal research team told the label that we would sell 30,000-60,000 records from Nov. 17 to Dec. 31.
[‘My World’ sold 728,000 through SoundScan’s last chart week of 2009.] Now they have a different outlook, and part of me is nervous because it’s easy to be underestimated and then prove people wrong. It’s not as easy when they have such high expectations.’
Def Jam executive VP: ‘So many of these artists have Internet traction but are not able to statistically attach anything to it and make money. We monetized almost every corner of ‘My World’-every record we released charted, and releasing those records in that fashion gained us consumer confidence.
That’s why we sold albums and not singles over the holidays. People were able to recognize that they didn’t have one impression in an album. They had four or five, they could feel confident they were buying into a burgeoning superstar.’
Top 40 WHTZ (Z100) New York PD Sharon Datsur described an online chat that Bieber did for the station in September 2009: ‘When the chat started, it nearly crashed the system and had record-breaking numbers for any celebrity chat we’ve ever done. We started playing his music shortly after that.’