Nickelodeon’s latest live-action hit Victorious claimed victory with its Sunday (April 11) premiere in its regular time slot (8-8:30 PM ET/PT), topping all basic cable programming in its time period with total viewers (3.5 million, +26%). The new prime-time series also bested all broadcast and basic cable programming in its time period with kids 6-11 and tweens 9-14. Starring Victoria Justice,
Victorious earned a 6.4/1.4 million K6-11, 6.2/1.3 million, tweens 9-14 and 3.5 million total viewers, and posted double-digit gains of +42% (K6-11), +68% (T9-14) and +26% (P2+) over last year. Nick closed the week (4/5/10-4/11/10) as basic cable’s number-one network in total day with double-digit gains in delivery of +10% among kids 6-11 (3.1/676,000 million) and +20% with tweens.
Photo Credit: Lisa Rose/ Nickelodeon/ Viacom.