Selena Gomez signed over 600 autographs at her Dream Out Loud launch at the 34th Street Kmart store in New York City. Selena told the press: ‘It’s crazy and so great. All of my hard work has truly paid off, and I feel so happy. I’ve always wanted to do a line. It was about finding the right company to partner up with, and I think Kmart truly got what I wanted to do with my fans.
I didn’t just want to slap my name on it. I wanted it to be real clothes that real people could wear. My mom wears some of my shirts. I wanted to make a really good-quality clothing line, and I think Kmart really understood that.