Did Kanye West interrupting Taylor Swift at the MTV VMAs improve her sales? According to Nielsen SoundScan, the country singer’s first album, 2006’s Taylor Swift, sold 4,821,000 albums (plus 10,760,000 digital songs). Second album, 2008’s Fearless, sold 6,027,000 albums (plus 15,165,000 digital songs) and, in the wake of the incident, became the best-selling album of 2009.
More under + New Journey To Fearless! Big Machine Records president Scott Borchetta told WSJ: ‘Kanye incident brought attention to Taylor, to an audience that did not really know her or her music. And when they did check it out, they discovered they really liked it.’ Taylor: ‘I had the opportunity to either not show up to the VMAs or perform my current single, but I decided to take a chance and perform a new song that seemed more appropriate.’
Borchetta: ‘Well, it affected her to the point that she wrote a song about it. So obviously it was a big moment in her life. Did it change her? Does he have more fear of things like that happening at awards shows? No. She’s a tough person and she’s very open. Taylor: ‘The whole ordeal is a long story. And that’s why I don’t really talk about it much. The thing about my life and the story that is my life is that most of the details exist in music.’