Taylor Swift, U2, Kenny Chesney, Brad Paisley & New Kids On The Block are the few acts booking higher-risk stadium dates and making it pay off, reports USA Today. Tay added a second June show at Gillette Stadium in Foxborough, MA, after the first one sold out in five minutes. Billboard senior editor:
‘Not many acts can play stadiums in any year, the ones that can are generally not (hurt) by cyclical downturns in business. You have to be pretty confident that you can fill the place up.. Then it takes a lot of time to load in and load out the equipment in a football stadium. If you can sell 30,000 to 40,000 tickets, it’s just simpler to play two shows at an arena.’ Taylor eight US stadium dates on her global, 90-date Speak Now tour.