Selena Gomez hosted 2011 MuchMusic Video Awards’ now the most-watched broadcast in MuchMusic history! BEATING last year’s host Miley Ray Cyrus. More than one million viewers (1.009 million) watched from 9-11 PM last night,
Making it most-watched non-news program on all of Canadian television last night, up 10.4% compared to last year’s record-breaker in total viewers (914K), and jumping an incredible 67% in the key A18-34 demo.
Viewership increased by 11% in P12 – 34. When 8 PM PT west coast broadcast is included, overall audience jumps to 1.2 million viewers. Nearly three million unique viewers (2.8 million) watched some or all of the broadcast.
On muchmusic.com, fans kept the party going with more than 375,000 unique visitors on June 19, making yesterday the biggest single-day audience ever on the site, a 125% increase over the 2010 MMVAs.
Congratulations Selena & Bieber! They are SO popular now!