Taylor Swift Ad, Too Much Editing For UK

taylorswiftbanned


Taylor Swift‘s CoverGirl ad has been pulled by Procter & Gamble, it was cited by the United Kingdom for excessive Photoshopping. The National Advertising Division (NAD), the ad industry’s self-regulatory body created to..

..review factual claims in national advertisements, issued a statement saying ‘it has determined that Procter & Gamble Company acted properly in discontinuing superior performance claims made in print advertising by the company for..

..its CoverGirl NatureLuxe Mousse Mascara.’ Specifically, the NAD asked P&G to verify claims that the mascara has two times more volume vs. bare lashes and is 20 percent lighter than the most expensive mascara.

The implied messages that consumers who use the productwould get lashes like those depicted in the advertisement & the lashes depicted in picture were achieved solely by using [mascara].. without post-production enhancement.’

  • BrokenArrow

    Seriously? The industry’s been doing this for years and all of a sudden they need to make an example out of Taylor Swift’s eyelashes? Oh, ok

    I was going to say the same lol

  • JJlover

    V I C K Y !
    __
    LANI! u still here?

  • threelittlebirds

    how stupid. every make up ad is photo shopped.

  • Elysse

    Why do they need to do this? I don’t see anything wrong with Taylor’s natural skin or lashes. No need to photoshop everything. That’s false advertisement.

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  • TSwiftLessThanThree
  • whindy

    threelittlebirds said:
    how stupid. every make up ad is photo shopped.
    ———————————————-
    agreed, in magazines as i flip through im just like “photo shopped, photo shopped, and DEFF PHOTO SHOPPED” its crazy

  • simpleness

    excessive Photoshopping.

    Don’t they know that Taylor is naturally flawless?

  • JJlover

    Don’t they know that Taylor is naturally flawless?
    __

    THIS :)

  • Lantonia

    V I C K Y !

  • Lantonia

    Bleh, guess I was too late. :/

  • kattt.

    I wish more people would start trying to stand up to photoshop. It’s disgusting how much they do it to almost ALL celebrities, Taylor Swift included.

  • thisloveisours

    why photoshop??

  • simpleness

    Next time P&G should just smeear shit on their magazine covers. They should also have shit samples inside the magazines.

  • bromance

    Seriously? The industry’s been doing this for years and all of a sudden they need to make an example out of Taylor Swift’s eyelashes? Oh, ok.

  • simpleness

    Seriously? The industry’s been doing this for years and all of a sudden they need to make an example out of Taylor Swift’s eyelashes? Oh, ok
    ====
    LOL.