Taylor Swift‘s CoverGirl ad has been pulled by Procter & Gamble, it was cited by the United Kingdom for excessive Photoshopping. The National Advertising Division (NAD), the ad industry’s self-regulatory body created to..
..review factual claims in national advertisements, issued a statement saying ‘it has determined that Procter & Gamble Company acted properly in discontinuing superior performance claims made in print advertising by the company for..
..its CoverGirl NatureLuxe Mousse Mascara.’ Specifically, the NAD asked P&G to verify claims that the mascara has two times more volume vs. bare lashes and is 20 percent lighter than the most expensive mascara.
The implied messages that consumers who use the productwould get lashes like those depicted in the advertisement & the lashes depicted in picture were achieved solely by using [mascara].. without post-production enhancement.’