LA Times Blog on Miley Cyrus‘ possibly failure movie LOL: //With Lionsgate focused on several higher-profile projects, including last year’s flops Abduction and Conan the Barbarian and March’s mega-hit The Hunger Games, LOL never got a spot on the release calendar.
Lionsgate executives were not confident that they could successfully sell the picture... It lacks the obvious marketing hook of high-profile films like ‘Hunger Games’ and the upcoming adaptation of the bestselling pregnancy book ‘What to Expect When You’re Expecting.’
Azuelos said she was told by Lionsgate executives that they couldn’t give LOL the proper attention until after ‘Hunger Games.’ ‘They couldn’t take care of my movie, and I waited in line,’ the director said, sounding frustrated.
In fact, LOL would likely have gone direct to DVD, but Mandate’s contracts with foreign distributors contained a provision the movie must be shown in at least 100 theaters domestically . As a result, the studio has very quietly..
..decided to release ‘LOL’ in seven cities on May 4, the same day as the sure-to-be blockbuster ‘Avengers,’ which is expected to open to more than $100 million. Lionsgate set the May 4 date recently without making any formal announcement and has apparently planned to do no publicity.
Poor Miley, hopefully Liam’s success isn’t distracting to her talent!