Actress and singer Selena Gomez puts her money where her photos are with mobile photo application, Postcards on the Run. Last fall, actress and singer Selena Gomez joined a $750,000 angel-investment round for photo-sharing app Postcards on The Run. The LA start-up, led by former MySpace exec Josh Brooks, lets mobile users snap pictures on their phones (both Android and ioS) and turn them into physical postcards at 99 cents a pop.
Since then Gomez has remained an active investor—she says she’s helped Brooks understand his app ‘from a 19-year-old’s perspective,’ and encouraged him to add space on each card for messages. ‘I put my money into the project because I really felt like it had meaning,’ she says, adding that she has over 700 photos in her iPhone. “I used to look through photo albums with my family and now I don’t anymore; I just scroll through my phone. There’s something really magical about holding a photo in your hands.’
But how does a 19-year-old celebrity become involved in tech startups? For Gomez, she has her family to thank. Step-dad Brian Teefey is the techie of the family and encouraged her to put her money behind the fledgling app more than a year ago. ‘I thought the idea was genius,’ she tells me, ‘but when I talked to my step-dad about it he helped me reach out to Josh. It was cool because he was really open about my getting involved. He thought it was awesome.’