Selena Gomez is giving a lecture in Cannes, France on June 21. Location: Theatre Debussy. Date: Thursday 21 June. Time: 13:30, 14:15. There are just shy of 2.4 billion Millennials, the generation born between 1980 and 2000, worldwide. Their influence on the business of creativity may even exceed their numbers.
Millennials have recast the mold of the music industry. They’ve pulled television and film out of the theatre and home and into every corner of everyday life. They’ve come to expect a role in the process with professional content producers and developers, and an audience with their favorite artists through social media. The Millennials have a way of getting what they want. How do we make sure we’re giving it to them?
Viacom hosts luminaries from music, television and film to discuss the Millennial Generation, how they’ve changed the way we work as content creators, how they’re erasing the lines between art and commerce, and reconstituting the way we express creativity across all media. And, most importantly, what we as media and marketers must do to win with this generation.