Gary Marsh On Picking Miley For Hannah

Disney Channel President Worldwide Gary Marsh told THR. To what do you attribute the steep ratings decline at Nickelodeon? Look, people thought Disney Channel was going to fall off the cliff when Hannah Montana went away because it was such a defining show. There was concern in external corridors and even a whisper campaign internally, and we were so aware of that that we made sure we stacked the deck. We built not one or two but four series that we all thought would take over the lifting, and they have. If you know there’s a fall coming, prop yourself up, create a cushion.

What qualities do you look for in kids to ensure they are fit for Disney Channel stardom? When you look at a Shia LaBeouf, Selena Gomez or Demi Lovato, there’s a quality of transparency, and you can connect with them across the room. It comes from a confidence and a certain kind of charisma. When Miley Cyrus came in the room at 12½, she was as green as the grass, but something was beaming through her eyes that made us feel like we have to take a shot.

For Hannah Montana, it had come down to her and another girl, who was a skilled sitcom actress, and there was an absolute split vote. Many of the people who had to make the show wanted the sure thing, the girl who could hit the jokes, land the laugh. But I wrote an e-mail to everybody that said: ‘Our job is not to make shows, it’s to build franchises and stars. We may have a drink a few years from now and talk about whether we made the right choice, but I’m saying to you that we’re going to hire Miley.’

  • Anonymous

    i honestly think they made the PERFECT choice :)!!!She MADE that character, even if her acting wasn’t perfect. It WAS Hannah Montana/ Miley Stewart. And I don’t think they got it because of Billy Ray.. she even said he was never in the picture until after she got cast.

  • Anonymous

    Miley mightve had some talent, but not enough to get her her own show at such a young age with no experience, it was 80% billy ray, most teens may not believe it, but he was a huge hearthrob back im his days.
    ————–
    Are you like stupid or retarded? miley was the one who audition her dad for the show so the family could stay together, you dumb shit disney probably didn’t know who was billy, and stop taking away credit from someone who audition between million of people and won the show, and they got it right because miley brought the show up, selena couldn’t do it with her show or the others so miley is special

  • Anonymous

    Miley can act but in the show she needed to do it the way the producer wanted to, she better than selena who couldnt even bring the show to hannah status, look at miley audition and selena miley was way better than selena.

  • Anonymous

    No, her dad was on a medical drama show at the time and when Miley auditioned he offered to take the role of the dad for free. The show was written by another team and then disney rewrote it and gave the lead to Jordan Mccoy… but with a free dad for one season they gave it to miley. Imagine how much they would have had to pay Billy Ray… just becaeuse YOU dont know anything about him.. doesnt mean he wasnt doing things before Hannah.

  • Anonymous

    At the end of the day they snaked the show out of someone who has real talent!

  • Anonymous

    After watching mileys youtube channel… it just shows that she wasnt even ACTING on the show.. she was just being herself. great actor? i think not.

  • Anonymous

    I like how he avoided the topic of Hilary duff

    If he did, he would be telling the truth

  • Anonymous

    reply

    Jun 29, 2012 @ 09:55 am
    Anonymous said:
    This does not sound like a rousing endorsement of Miley. They even made her wear a wig! Haha.

    By the way I agree with the post who talks about the real stars of the show. I’d even go as far as including Moises Arias as well. If he wasn’t such a pain in the ass, the show wouldn’t have half the plots.

    Miley will wither into the backround soon. I’d say once she cuts this new album and it fails. She just dissed most American men with her “Australian men are the sexiest” comment, so the “sexuality” crossover she’s worked for so hard will fail. Her audience is the pathetic hangers on to the Hannah Montana years who delude themselves into thinking she really cares about them. She will be a hause frau, fat with babies and country club swimming pools while Liam works his ass off to keep her in the spoiled lifestyle her Daddy trained her to expect. Not that Liam is any great shakes. After all, he’s Australian!
    ———–
    wow you can read her future sorry Mr.expert but you need to fix your magical ball cuz it cant read shit
    just shut your laptop down

  • Anonymous

    miley is one of most huge stars now, famous and better than selena and demi like it or not
    selena got her shit cuz of justin , demi has problems but none of them made miley’s level at only age 16
    miley can disappear 10 years and i grantee for you she will get the same attention that selena or demi get for 3 album and 3 movies in one year
    she is off since 2011 and that fucked up website post about her every single day
    so haters like it or not miley is always going to be the queen and hating on her and stating stupid facts like fucking experts not going to change anything

    plz get a fucking life .. thanks

  • Anonymous

    Oh of course they where going to hire Miley her father is Billy Ray Cyrus
    ——-
    ohh plz i bet 50% of people didn’t know who is billy before miley appear , miley made her name her character and charisma made people love her so shut up , maybe miley cant act very good like selena who’s not a great actress like her fans think but miley can run shows and know how to steal attention and its her obvious in her live performances

    imagine if it was selena in hannah montana god it would be the most boring show ever lol
    ——–
    Except Billy bribed them into giving her the role. They were settled on another girl (this singer named Jordan McCoy who was signed under P.Diddy’s label), but Billy Ray said he would play the dad for free if Miley got cast. At least that’s what that Jordan claims. I’m still glad Miley got it though, it would’ve been such a basic show with anyone else.

  • Anonymous

    mous said:
    This should be a lesson to everyone. Never Never Ever have a famous parent, even a marginally famous parent like Billy Ray, if you want to make it in Hollywood or any other career. Everyone will always Hate you and claim you got your job because of your famous parent, even though there is no proof of that. You will never be given credit for your talent. It’s sad, but that’s the way life is. People who believe are prejudice against children of the famous and well off people, and that only people from middle or low income families deserve to become famous and get a job in the industry
    ======
    proof:
    http://i.imgur.com/SDND8.png

    Also, the fact that she ISN’T that talented makes people hate her. Her voice is terrible, she can’t act for shit, and when she tries to be sexy its nagl on her.

  • BrokenArrow

    HM wouldnt have been the same without miley.
    The show wasnt really that special and it was almost Miley’s life lol. So Miley and the cast made it what it is.
    It’s stupid to say Miley only got the role because of her dad. The girl obviously has something special, that spark that not all the people have it. And Billy ray wasnt even that big to make her daugher get a tv show.

  • BrokenArrow

    Also, the fact that she ISN’T that talented makes people hate her. Her voice is terrible, she can’t act for shit, and when she tries to be sexy its nagl on her.
    —-

    First there’s no a valid reason to hate on someone. Second, the fact that those people think she’s not talented, is not her fault and doesnt mean it’s true.

  • Anonymous

    It seems they made the right choice, can anyone say billion dollar franchise. Haters always gonna hate, sucks to be you.

  • thecat61

    Hey BrokenArrow — what do you do for a living? Thought so. This is why Miley is where she is and you are, well we know where you are.

  • BrokenArrow

    Hey BrokenArrow — what do you do for a living? Thought so. This is why Miley is where she is and you are, well we know where you are.

    Did i say something bad about Miley? cause i dont remember…I know Miley is where she is cause she worked her ass off to live her dream. Obviously my dream is not the same as Miley’s, so im not where she is :)

  • kristin6410

    Miley auditioned and they picked miley for her audition tape not her dad. After she got the role they said we still need someone to play the dad she said hey i got a dad and brought in her dad so the family could stay together #fact

    Miley got her dad the job not the other way around so dnt be makin up lies and act like u kno everything kay thanks :D

  • Anonymous

    Miley mightve had some talent, but not enough to get her her own show at such a young age with no experience, it was 80% billy ray, most teens may not believe it, but he was a huge hearthrob back im his days.

  • Anonymous

    This should be a lesson to everyone. Never Never Ever have a famous parent, even a marginally famous parent like Billy Ray, if you want to make it in Hollywood or any other career. Everyone will always Hate you and claim you got your job because of your famous parent, even though there is no proof of that. You will never be given credit for your talent. It’s sad, but that’s the way life is. People who believe are prejudice against children of the famous and well off people, and that only people from middle or low income families deserve to become famous and get a job in the industry.

  • Anonymous

    mous said:
    This should be a lesson to everyone. Never Never Ever have a famous parent, even a marginally famous parent like Billy Ray, if you want to make it in Hollywood or any other career. Everyone will always Hate you and claim you got your job because of your famous parent, even though there is no proof of that. You will never be given credit for your talent. It’s sad, but that’s the way life is. People who believe are prejudice against children of the famous and well off people, and that only people from middle or low income families deserve to become famous and get a job in the industry
    ———
    loool and who can choose his parents

  • Anonymous

    I don’t care what you say about Miley or Selena, but Selena is a wayyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy better actress than Miley, and honestly Hannah Montanna was not a good show anyway.

  • Anonymous

    This does not sound like a rousing endorsement of Miley. They even made her wear a wig! Haha.

    By the way I agree with the post who talks about the real stars of the show. I’d even go as far as including Moises Arias as well. If he wasn’t such a pain in the ass, the show wouldn’t have half the plots.

    Miley will wither into the backround soon. I’d say once she cuts this new album and it fails. She just dissed most American men with her “Australian men are the sexiest” comment, so the “sexuality” crossover she’s worked for so hard will fail. Her audience is the pathetic hangers on to the Hannah Montana years who delude themselves into thinking she really cares about them. She will be a hause frau, fat with babies and country club swimming pools while Liam works his ass off to keep her in the spoiled lifestyle her Daddy trained her to expect. Not that Liam is any great shakes. After all, he’s Australian!

  • Anonymous

    Miley collab with Carly Rae Jepsen!? :0 I’m excited! http://bit.ly/KICEol

  • Anonymous

    Oh of course they where going to hire Miley her father is Billy Ray Cyrus.

  • Anonymous

    Oh of course they where going to hire Miley her father is Billy Ray Cyrus.

  • Anonymous

    I agree, Miley was only cast because her Father was Billy Ray. Even in her original audition tape; while she reads the script, the laughter in the room was so fake. It’s weird because the people in the room wanted to set an impression when she was a 12 year old. Watch her audition vid on Youtube and you’ll see what I mean.

  • Anonymous

    I agree, Miley was only cast because her Father was Billy Ray. Even in her original audition tape; while she reads the script, the laughter in the room was so fake. It’s weird because the people in the room wanted to set an impression when she was a 12 year old. Watch her audition vid on Youtube and you’ll see what I mean.

  • jenna-mae

    HOOOOLD UP!!! he says: ”many of the pepole making the show wanted the girl who could hit the jokes, land the laugh” um what? i like miley but seriously ? i grew up as a tween watching hannah montana, i loved the show but NOT ONCE did miley EVER make me laugh or even crack a smile. to be honest, emily osment, jason earles and mitchel musso were the true stars, they had comedic timing down to a T, they were funny, i laughed whenever they did something funny, their acting was usually perfect. but miley and her dad looked weird and out of place in the show, everyone was so great at acting and delivering their lines even mr correlli her teacher in the show but miley and her father cant act to save their life. im sorry but its true.

  • Anonymous

    shes got amazing legs

  • xoxo

    “Look, people thought Disney Channel was going to fall off the cliff when Hannah Montana went away”
    it did go off cliff. Wtf is Disney Channel teaching kids these days? Nothing good.

  • Anonymous

    2 @ 08:23 am
    Anonymous said:
    Oh of course they where going to hire Miley her father is Billy Ray Cyrus
    ——-
    ohh plz i bet 50% of people didn’t know who is billy before miley appear , miley made her name her character and charisma made people love her so shut up , maybe miley cant act very good like selena who’s not a great actress like her fans think but miley can run shows and know how to steal attention and its her obvious in her live performances

    imagine if it was selena in hannah montana god it would be the most boring show ever lol

  • Buse

    Disney channel sucks now I only watch it at night when nothing’s on because that’s when they play suite life on deck and Hannah montana and wizards of waverly place like wtf is Jessie or any farm that shits retarded so yes it did fall off a cliff