Kristen Stewart is the face of Balenciaga Paris’ new women’s scent, Florabotanica, which is due out in September, reports WWD. Given that Stewart had never been drawn to fragrance in the past, it was an unlikely part.
Kristen said: ‘On a base level, the reason you want to wear a fragrance is because you want to smell attractive. That in itself is a pretty mature idea, especially considering the teenager I was. I was never the one wearing my mom’s perfume and trying to be sexy. I was like hanging out with my brothers and doing the opposite of that.
I’m very lucky that I like the fragrance, because I would have done anything with [Balenciaga designer Nicolas Ghesquière]. And I’m a terrible liar.. There is something natural about it. It’s very alive. I think that as a young person wearing it, considering that I’ve never worn a scent, it kind of puts you on this level of, like, ‘Whoa, check me out.’ ’
Even though, yes, it’s an ad and we’re selling a fragrance, I don’t want to sound pretentious, but I want to be part of this art project. I want to be around Nicolas when he gets excited about fabric. I want to see the look on his face when he sees me put on a dress.’