Big Machine Records CEO Scott Borchetta to Billboard about Taylor Swift’s Red out October 22. Red shifts to more rock and pop-oriented music. The record features collaborations with Max Martin and Shellback on ‘Never Ever’ as well as Jackknife Lee (U2, R.E.M.), Train’s Pat Monahan,
UK singer-songwriter Ed Sheeran, producer Jeff Bhasker (fun.’s ‘We Are Young’) and Semisonic’s Dan Wilson (Adele’s ‘Someone Like You’), as well as continued work with longtime producer Nathan Chapman and a first-time team-up with Nashville mainstay Dann Huff, who pitched in for a few songs and re-worked ‘Never Ever’ for country radio.
‘There was a really specific moment that she and Max Martin and Shellback created and it’s very much a pop record. We’ve never hidden behind what it is. As of now we have no plans to release the country mix of Never Ever. We were in the studio pretty early on and the songs she was writing I would say, ‘if it’s country run toward it, if it’s rock run toward it. You have the artistic license.’ Our music needs to explore the edges like I feel it always has.’