Postcard on the Run, a service that turns mobile photos into physical postcards, has hit up its investors for more money. It is the sole tech investment of Selena Gomez, who also serves as part-time creative advisor.
The $1.3 million round comes on top of $750,000 already raised. CEO Josh Brooks told AllThingsSD: ‘Selena is great because she helps us connect to a younger audience.’ The PotR Facebook page is full of people from around the world posting their addresses in the hopes they’ll get a card from Selena.
In addition to its own app, which is on iOS, Android, Windows Phone and Nokia platforms, and has about 30,000 active monthly users, Postcard on the Run has about three dozen partnerships with venues and brands to include its photo-to-postcard functionality in their apps.
They include Sony, Universal, Lollapalooza and Starline Tours, and collectively add another ‘few million installations’ of PotR technology. 24 percent of Postcard on the Run users pay 50 cents more to add smell to their postcards, and 20 percent of users send postcards outside the US. And 100 percent of them really want Selena to send them a postcard.