Taylor Swift Red sold 1.208 million copies last week, according to Nielsen SoundScan via Billboard. That’s more than any album has sold in a single week since 2002, when Eminem’s ‘The Eminem Show’ sold 1.322 million.
Its start ranks as the eighth biggest sales week in that span of time. The SoundScan-era record week is held by *NSYNC’s ‘No Strings Attached,’ when it debuted at No. 1 with 2.416 million in 2000. RED is also the second-largest sales frame for a female artist. Only Britney Spears had a bigger week, when ‘Oops!.. I Did It Again’ sold 1.319 million in its debut in 2000.
Taylor topped Lady Gaga’s 1.108 million ‘Born This Way’ No. 1 debut. ‘Red’ was able to secure a million-selling week without any deep discount sale pricing. The lowest that the album was advertised for among all major retailers last week was $9.99.
‘Red’s’ lack of low pricing stands in contrast to the last album that did a million in a week: Lady Gaga’s ‘Born This Way.’ That set’s 1.108 million first week was fueled partly by Amazon MP3 opting to sell the album for 99 cents on two separate days during its release week.