X-Factor USA Runner Ups Record Deals

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X-Factor runners ups Carly Rose Sonenclar, Fifth Harmony and Emblem3 are getting deals with Sony Music/ Syco Music, the record company co-owned by Simon Cowell and Sony Music. Syco will then partner with a larger Sony Music label (Epic Records or Columbia Records) to market and promote the X Factor alumni’s music.

An insider said, ‘Simon is determined to prove that he can find the next big girl group in America. He missed out on a chance to sign the Spice Girls and he’s regretted it ever since. Little Mix might not have crossover success in America, so he’s hoping Fifth Harmony can fill what he likes to call ‘the gap in the market’ for a superstar all-female pop group. Emblem3 has always been Simon’s biggest priority out of this year’s contestants.

He thinks Emblem3 can be as big as Hanson was in the late ’90s. And with Carly Rose, Cowell wants to use a marketing strategy that was similarly used for Jackie Evancho, who’s been very successful for Syco. Carly’s first album will be more pop than Jackie’s music, which is is more operatic. Epic and Columbia both want Emblem3.’

  • Taylor

    Emblem 3 can’t sing worth anything. The only reason they will make it big is due to tween fangirls- they will never get recognition beyond “former x factor contestants” Write their own music or not, they aren’t that vocally talented.

  • Anonymous

    Emblem3 won’t be as big as 1D because that would mean they would have to beat 1D, which as well as those boys are doing right now means that won’t happen anytime soon. They aren’t vocally talented and why 1D is a boy band they can actually sing quite well. They are learning to write music and play instruments. So emblem3 doesn’t even have that on them. I like 1D because they have talent and are very nice and polite guys. Emblem3 are cocky assholes and were really obnoxious on the show. I think a lot of people saw that in them too, that will hurt them. I hope!

  • Anonymous

    Emblem3 was not a band about being “on top of the world.” They are MUSICIANS more than anything and that’s what they should be doing. They’re not about being the hottest thing at the moment. I could care less about their looks, but they play their instruments very well and the songwriting is quite good. The vocals could use improvement, but they have great stuff going with their original material. I don’t think they’re assholes because I remember having similar bands to them when I was in high school.

    Don’t you dare say 1D can sing. Only Liam Payne has actual talent in the band. The group would be terrible without him. I’m surprised he hasn’t left the talentless hags behind to puruse a solo career. He’s too talented.

  • Anonymous

    OMG! You do realize that emblem3 will never be like that though right? They have been turned into something they are not, but the x factor and will probably stay that way. And I liked them at first until I learned what terrible personalities they have. I mean honestly they trashed demi lovato who was only trying to help them out with her critism even though the JB comment was harsh, it was kind of true.

    And excuse me? I am entitled to my opinion and I think 1D can sing. I love liam’s voice, but the rest of the boys can sing too. They just don’t sound like him. Harry has a raspy quality and rocky tone to his voice that you never hear in a boy band and it is on pitch and key. Just because a voice is clear and crisp doesn’t mean it isn’t good. And Zayn isn’t perfect, but he has this amazing power to his voice and he is perfect when he hits those power notes. Niall has a very unique voice that I honestly can’t describe, but it is good. Louis has a higher tone to his voice that I love. Don’t trash my opinion just because it isn’t the same as yours. I am allowed to have a different opinion.
    I don’t like emblem3 and because I learned of their awful singing quality, especially drew, I like them even less.
    Again this is my opinion you don’t have to agree with it, but try to respect it and don’t get an attitude with me.

  • Anonymous

    First What??? is “little Mix” what kind of name is that! I love Fifth Harmony!

  • Anonymous

    i hope simon let emblem3 to play their music (their original songs) at them videos, because that songs are so beatiful just like sunset boulevard was. so excited to see their future. they are going to be big :)

  • Lana Del Rey ???

    Of course Elblem 3 will have a stellar career. I visualize them becoming as big as 1D, not that I like that but it’s gonna happen. They’re the most marketable. 5th Harmony is so far from marketable IDK why he’s wasting his time and Carly Rose… she’s not very marketable either. She’s unoriginal, talented, yes, but her music wouldn’t be played on the radio, her shows would be aboriginal and she’s too young to appeal to an adult audience but has talent and a mind that wouldn’t appeal to a YOUNGER audience. IDK…

    Emblem 3 is the way to invest… but it’s Simon, he’ll do anything for money. ;) SMART GUYYY!

  • Lana Del Rey ???

    I do feel like XFactor is just Simon’s private and effective way to discover new artists to make money off of. I mean, yes, his team may not win on the show, but all the artists end up making HIM the money and signing with him… it’s quite smart but deceiving of him. lol.

  • Anonymous

    Who’s little mix? Have anyone notices that no one really pays attention to the winners but they do with the runner ups? Haha

  • Anonymous

    Fifth harmony all the way!!! Cant w8 for there album!

  • Anonymous

    i see 5h as the next girl version of nsync or backstreet boys or new kids on the block i hope they make it they need to get their old manerger

  • Anonymous

    watch emblem 3 become best friends with justin bieber. wesley smokes weed(the other two don’t) and they have the same music and clothing style and love skateboarding. i hate all of them and bieber ew

  • Anonymous

    Cackles!!

    Little Mix are superior to Fifth Harmony not saying they’re not good but LM are just a stronger girlgroup plus they can do more than just one basic genre. Simon doesn’t need to help them nor does he have to frankly LM are doing their own thing anyway. They’re just signed to his label it doesn’t mean he runs all the artists which I doubt he does anyway they all have their teams. Little Mix already have Australia and it’s a start they could possibly be a big success worldwide but time will tell.

    The foolishness of some y’all saying they wont make it when they haven’t event attempted to crossover into the US such nonsense. Both these groups will for sure be successful and are different from each other so let them be.

  • Anonymous

    Sorry, I didn’t meant to offend you, but I say Liam is the only one who can sing because he’s of higher expertise, but keeps seeing these nonsense boyband songs that don’t do his voice justice. Harry is so pitchy live which is unfortunate. Zayn is nasal and I’m no fan of his voice. He doesn’t think about what he is singing which is sad. Niall struggles with breath support or else I might actually like him. Then Louis can’t sing to save his life, SORRY. If he wasn’t good looking, no chance in hell would he be famous. If they never had Liam, they wouldn’t have been successful at all.

    I happen to like Drew. He’s awesome at guitar and man he can really right songs. I think they come off as assholes because they’re passionate about their music. It’s a musician thing, and it’s quite common. To be honest, X Factor is not the kind of show Emblem3 should’ve entered. They’re not popstars. I see them more like a Weezer kind.

  • Anonymous

    emblem 3 are not in any way shape or form like 1D. they play and write all their own songs. no poppy bullshit about love and girls. listen to tequila sunrise, curious, and say what you mean. they are true musicians. and at such a young age too. they have inspiring lyrics. they will go very far because theyre not like anyone else. hope simon doesnt turn them into pop stars because theyre not.

  • Anonymous

    UGH I’m so happy for them!!! Especially my girls Fifth Harmony!!!!

  • Anonymous

    Honestly,Emblem3 3 shouldn’t have gotten as far aa they did.Demi,was all like you guys make me blush.Dont you think its odd that she started to scoled them afterwards.It’s all a media tactic without her the show wouldnt have the audience it has.

  • Javier09

    i would go gay for them

  • Anonymous

    To the people who think 5th Harmony is better than Little Mix, YOU ARE INCREDIBLY STUPID. Whoever put Little Mix together is absolutely genius. They’re harmonies are excellent and they have so much chemistry as a group.

    5th Harmony: Yes, they can all sing very well, however they cannot harmonize. Harmonies are the core of a girl group and they need to find a genre. They sounded great on R&B, but then they didn’t sing any of that at the live shows.

    Why is everyone always talking about marketing? Carly is PHENOMENAL. Oh my god. She needs the right producers. What she sang on the show doesn’t mean that she will only sing ballads as a solo artist. Not at all. She can handle fast songs at ease, it’s just that the producers never selected fast songs for her to sing. I think they sabotaged her by doing that.

  • Anonymous

    Haha I love how the article hardly talks about little mix, yet everyone is commenting about them. I didn’t think 5h sang well together the first few weeks, but I have to admit they got better towards the end. Vocally I prefer little mix, and their debut CD was really good. I think there is enough room for both groups though. I look forward to hearing some original songs from 5h, i just hope little mix still get the promotion they deserve.

  • Anonymous

    They’re signed because they have the appealing looks. D’uh.
    It’s pretty obvious Little Mix has a lot more of potential but people aren’t here for girl bands atm.

  • Anonymous

    What’re some of you all talkin about saying Fifth Harmony can’t be successful SMH

    The growing young generation of girls need a girl group!
    Fifth Harmony have black girls and Latina girls, they definitely can appeal to young black & Latina girls (plus the Latino population in the US is rising!) not that they can only appeal to only two demographics but they can sure appeal to all races and all ages!
    They seem like they can be great role models for young girls everywhere! Better them than what kids and teens are looking up to now these days like Icki Minaj and Rihanna ugh

    & Little Mix WHO? LOL! Plus Why should Simon help them out he wasn’t even in the XFactor season they were in. Lil Mix already got their record deal and people or whoever helping them out.

  • Anonymous

    I heard Cece Frey got signed too but not really sure if that’s true or not..

  • Anonymous

    Emblem3 …They’re not popstars. I see them more like a Weezer kind.

    Maybe.. also I think theyre kinda like Blink 182, I guess Sum 41, maybe Good Charlotte.. maybe Fall Out Boy & also like Simon said Hanson too… lol

  • Anonymous

    Anonymous said:
    i LOVE the fact that Simon thinks 5th Harmony is better than Little Mix. That is because 5th Harmony IS better. Simon is right that Little Mix doesn’t have a prayer in the US and i can’t wait for these wannabe Spice Girls to fail. So much for them claiming US domination.

    Haha Tis^^^

  • Anonymous

    I think Demi caused some real damage to Emblem 3 when she referred to them as a watered down version of the Jonas Brothers from a few years ago. The Jonas Brothers have themselves been struggling since Bieber’s arrival. To be a watered down version of the Jonas Brothers? Big insult.

    =====
    Nahh i think she was trying to insult Emblem C NOT the JoBros because she said 5 years ago aka 2007 and they were nobodys at that time. I personally think the JoBros are better than Emblem C especially voice-wise. There Hot thougth…. Ah and FYI this is coming from someone who HATED the JoBros back when they were big but starred to like them after hearing them especially Nick. Simon should help Carly more than 5th harmony and Embel C shes really REALLY GOOD.

  • Anonymous

    Nahh i think she was trying to insult Emblem C NOT the JoBros because she said 5 years ago aka 2007 and they were nobodys at that time. I personally think the JoBros are better than Emblem C especially voice-wise. There Hot thougth…. Ah and FYI this is coming from someone who HATED the JoBros back when they were big but starred to like them after hearing them especially Nick. Simon should help Carly more than 5th harmony and Embel C shes really REALLY GOOD.

    ============
    THIS.

  • Anonymous

    Javier09 said:

    i would go gay for them

    yum!

  • Anonymous

    and i have to cackle at you and your stupidity. if you think simon doesn’t have a say in HIS label and about the groups that are on it then you have no idea how a business runs. he runs a damn company of course each group has their own handlers that report TO him. and little mix are already starting their downward slide in australia. there is no way they are going on to worldwide success.

  • Anonymous

    obviously simon is doing something right in the music business and he has the talent and resources to help a group if he believes in them and their musical abilities. obviously he doesn’t think little mix has that certain something to make it. i’m sure they have some talent but not enough appeal to the masses and their little fans are going to have to get over it that they are not going to be that successful. it’s a fact of life.

  • Anonymous

    For Little Mix to be so unknown and have no power I do see their name spewing out y’alls mouth though? I mean I won’t go to much into detail I don’t want to drag but let me say this who knows what will happen with all these acts they might make it or not time will tell.

    Of course Simon is pushing Fifth Harmony he was their damn mentor he put them together from the start so obviously he’s more active with them it doesn’t mean LM aren’t a strong force. They’re both talented and have a great appeal to the lonely market in need of girl groups so quit your ignorance and stupidity.

  • Anonymous

    Simon Cowell is disgusting. All he cares about is the money and commercial aspects of music. What a fiend. No wonder his X Factor shows are terrible. He doesn’t care for artistry or real musicality.

    Emblem3 had something so special and unique at the beginning that had everybody roaring. Now he wants them to be the next One Direction. Simon is a fool. Those boys are band and bless them for actually writing their own songs that are really good. Simon only wants the money and for girls to think they’re cute when they have so much substance.

    Then, Little Mix is miles better than 5th Harmony. They actually work as a group and their voices compliment each other. If anything, he should be helping Little Mix crossover because they are the superior group.

    Then poor Carly Rose who was the best singer in the competition, but lost to your run of the mill country singer who brings nothing new to the table. The girl is so talented and shouldn’t be surrounded by money hungry Simon who will ignore her artistic merit to make a quick buck off of her.

  • Anonymous

    not for anything but why should simon help little mix. the only thing they have in common is that they are both British. and little mix are NOT “miles better” than 5th Harmony. 5th Harmony has proven beyond a shadow of a doubt that they can stand with the best of them and they will prove it!

  • Anonymous

    Fifth harmony gets along so well? I don’t know why you think they don’t work. They are so unique which is what makes them great. I’m not saying little mix isn’t great but they’ve had more time to gel as a group anyway. Fifth harmony will get there, they are already so close, they might be closer than me and some of my so called best friends. They work a if you don’t see it, you’re blind.

  • Anonymous

    little mix isn’t better than fifth harmony. the groups are both different. it’s not simon’s fault if fifth harmony is more likely to succeed world wide than little mix.

  • Anonymous

    lol… but uhm who’s little mix though? what kind of name is that :|

  • CHLOE

    WOOHOO GO FIFTH HARMONY!!!!! :) THEY’LL BE THE MOST SUCCESSFUL OUT OF THE TOP3.

  • Anonymous

    i LOVE the fact that Simon thinks 5th Harmony is better than Little Mix. That is because 5th Harmony IS better. Simon is right that Little Mix doesn’t have a prayer in the US and i can’t wait for these wannabe Spice Girls to fail. So much for them claiming US domination.

  • Anonymous

    OMG IM SOO HAPPY FIFTH HARMONY GOT THE CONTRACT! THEY SOOOO DESERVE IT!!! I think little mix could be real big worldwide, but i think fifth harmony has a bigger chance tho.

  • Anonymous

    little mix=better harmonies lol they should switch names. I think they could and probably will be successful here

  • Anonymous

    Simon should help Little Mix because they WON x-factor, therefore they’re signed to Simon’s label. He did so hard to help One Direction cross over to America, it’s the least he can do to try and help Little Mix. & They do have amazing music, not saying 5H won’t, but Little Mix are talented singers and great performers.

  • PlasticLovato

    honestly, i think Emblem 3 can’t sing for worth beans! They aren’t that good as everyone thinks they are. Also, Fifth Harmony is nothing like Little Mix. Little Mix seems more of success than Fifth Harmony will be. But who knows, it may be the opposite way.

  • Anonymous

    lets be honest- if we had to judge lm and 5h without knowing them, we’d say that lm is better. all you had to do is see them acapella and know blow 5h out of the park. I’m not even a fan of little mix but i know enough to say that their harmonies and music is better.

  • Kari

    I think Demi caused some real damage to Emblem 3 when she referred to them as a watered down version of the Jonas Brothers from a few years ago. The Jonas Brothers have themselves been struggling since Bieber’s arrival. To be a watered down version of the Jonas Brothers? Big insult.

  • Anonymous

    Idk why everyone thinks Simon hates little mix, he has tweeted about them and said he thought they will be more successful then the spice girls.

    The girls are in the article for one sentence and everyone is talking about them. This alone shows people know about them and are already passionate about them, before they had any US promo.

    Hopefully 2013 will bring world wide success for little mix!

  • Anonymous

    Emblem3 are MUSICIANS. Really talented kids. Go look up their original songs/performances and you’ll see how passionate they are. All about the music and the meaning behind it. They prefer artistic integrity over money and fame. Those kids deserve all the success they have and will have in the future. Don’t go judging them over an interview where they are defending themselves, stating their opinions (cause we all have them) or from what you saw on the xfactor because they’re more than that. And the whole one direction comparison is non sense. Get to know emblem3 for what they truly are before you judge. 1D and emblem3 areboth so different and talented in their own way. If you don’t like emblem3 that’s okay but don’t bring them down. Doesn’t make you look good. Support your favorite.

    Emblem3 is going to be successful without a doubt and I think they are gonna bring something new to the table. I can’t wait to watch.

    If you want something, you have to earn it. #TeamInspire