X-Factor runners ups Carly Rose Sonenclar, Fifth Harmony and Emblem3 are getting deals with Sony Music/ Syco Music, the record company co-owned by Simon Cowell and Sony Music. Syco will then partner with a larger Sony Music label (Epic Records or Columbia Records) to market and promote the X Factor alumni’s music.
An insider said, ‘Simon is determined to prove that he can find the next big girl group in America. He missed out on a chance to sign the Spice Girls and he’s regretted it ever since. Little Mix might not have crossover success in America, so he’s hoping Fifth Harmony can fill what he likes to call ‘the gap in the market’ for a superstar all-female pop group. Emblem3 has always been Simon’s biggest priority out of this year’s contestants.
He thinks Emblem3 can be as big as Hanson was in the late ’90s. And with Carly Rose, Cowell wants to use a marketing strategy that was similarly used for Jackie Evancho, who’s been very successful for Syco. Carly’s first album will be more pop than Jackie’s music, which is is more operatic. Epic and Columbia both want Emblem3.’