’22’ music video direction Taylor Swift: ‘[And what] I’m hoping is that this is the first moment in a new chapter for Taylor, that this is a left turn on her path that will lead to new and different things ..it will give her the confidence and power to do different things, to be able to broaden and take her fanbase on a journey that’s unexpected. And that is, to me, what prolongs people’s careers.’
According to WWD Taylor on the cover of magazine’s leads to low sales: For Vogue, Swift sold 329,371 copies, digital sales included, which was a little above the six-month average that ended in June 2012, but no match for Lady Gaga, the magazine’s top seller last year, with about 602,000 copies.
Or for that matter, Adele, the second-best seller with 410,343. All numbers come from the publisher’s statements to the Alliance for Audited Media, which may change slightly after they’re audited. Swift did OK for Glamour in November, but with a little over 443,000 copies, she couldn’t beat reality TV star Lauren Conrad in May who was the year’s runaway best-seller (a little over 500,000), or designer and former Spice Girl Victoria Beckham in September (about 482,000).
Swift sold 138,412 copies of Harper’s Bazaar, a little above the average for the period, but far below Gwen Stefani’s September (166,365). She had already been booked for Cosmo’s December cover when Joanna Coles came on as editor in chief of the sex-and-makeup monthly. Swift flopped, with the issue the weakest in a year that underperformed overall, she sold a little over a million copies, or 20% below the six-month average that ended in December 2012.
Swift was even outsold by actress Zooey Deschanel, who took the dubious honor of having the year’s second-worst seller. What worked for Cosmo? Scarlett Johansson took the top prize, with 1.5 million copies, but the August cover with Ashley Greene was ranked second, selling about 1.4 million.