Spring Breakers crashed the Top 10 in its wide-release debut while R-rated sketch comedy movie featuring Lindsay Lohan tanked, reports E! Online. Spring Breakers’ $5 million Friday-Sunday take from some 1,100 theaters (compared to The Croods’ 4,000-plus or Admission’s 2,000-plus) ‘pretty-darn impressive.
Marketing has been solid for the film. Effectively working the bikinis and guns imagery has definitely had a positive effect on the box office. Oh, and of course having Vanessa Hudgens [and] Selena Gomez in the mix certainly raised awareness among their fanbases, and help[ed] boost the numbers.’
Per the box-office tracking firm Exhibitor Relations, InAPPropriate Comedy grossed just $531 from each of its 292 theaters for a three-day, grand total debut of $155,000. The film is ‘brutally unfunny’.