Entertainment Weekly music editor Leah Greenblatt told MTV that Selena Gomez and Justin Bieber’s advisers help them to use their relationships to promote products: ‘When you’re in that Bonnie and Clyde type of relationship, you break up, you make up, you forgive each other, you can never forgive each other, that’s the way young people are. It’s just that they’re on a humongous stage.
They don’t accidentally Instagram a photo and not know it’s going to have some sort of impact. They know the power of it and know that the media sword can cut both ways and the know they can use it to their advantage and tell the story the way the want it to be told.’ They are undoubtedly making some serious business decisions every day and Greenblatt suspected that their advisers are probably weighing in on whether staying together is good or bad for their brand.
‘For Justin, it’s always valuable to be single, but the idea of two celebs together is their powers squared. It’s greater than the sum of their parts. We like our famous people to breed with each other, but in this case she’s beautiful & accomplished and it’s not like he completely outshines her. He just happens to be one of the most famous people in the world.’
Teen Vogue senior entertainment editor Dana Mathews: ‘[They] are two incredibly successful and hugely talented young stars who encompass staggering star power on their own but together, they really cause a media sensation, they share the same fan base. Justin is a huge star and appears larger than life to some, but he is grounded and normal just like any other 19-year-old. The ups and downs in their relationship are one in the same as those every other teen goes through, and this makes them that much more relatable to their fans.’