Taylor Swift follows up her Wonderstruck and Wonderstruck Enchanted scents with Taylor by Taylor Swift, a scent which she calls ‘a mix of a lot of things: It’s sweet, it’s sophisticated, it draws you in. It’s really my way of translating classic, yet modern, into a perfume. My first two fragrances were more about fairytales, but this fragrance is more about my own style, so I wanted the name to be more personal.’
The bottle was designed to reflect Taylor’s ‘retro with a modern flair’ style and features a ring of pearls as a nod to her favorite jewelry. ‘Pearls are the one fashion accessory that never seems to go out of style. I keep a strand in my purse, and throw them on whenever I need to dress up my outfit.’
The perfume is mix of fruits, florals and woodsy scents. ‘I hope that wearing this fragrance makes fans feel that any look can be classic and chic.’ TAYLOR will be available in Ulta stores and Ulta.com in late June.