Insider told Radar that Justin Bieber’s bad-boy behavior isn’t boding well with his younger fans and One Direction plans to capitalize on it: ‘One Direction is benefitting greatly from Justin’s a**hole behavior.
All of the little girls that loved Bieber don’t love him anymore because ‘he’s bad’ and they are moving on to One Direction. (Editors note: Noah Cyrus is a perfect example!) The parents of these young fans are resentful of Justin’s behavior and don’t think he’s a wholesome influence on their children anymore.
So they’re pushing for their kids to like One Direction instead. A lot of the girls that loved Bieber are now crushing on Harry Styles. And it’s not lost on the boys of One Direction. Both them and their team is fully aware that they are gaining fans who used to love Bieber, and they know it’s the perfect time to capitalize on it and swoop in to replace him.’