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Demi Lovato, Jonas Brothers, Darren Criss & Former Secretary-General of the UN, Kofi Annan, Austin Mahone and Chris Hadfield Among First Batch of Names Announced for We Day Toronto and Vancouver.
International charity and educational partner, Free The Children, in partnership with MTV and Much, and alongside National Co-Title Sponsors RBC and TELUS, announced the first group of names joining the star-studded lineups set..
.. to inspire 40,000 students who have earned their way through service to attend We Day Toronto (Air Canada Centre, September 20) and We Day Vancouver (Rogers Arena, October 18). The two events will be taped for broadcast on MTV and Much, premiering Monday, Nov. 11 at 7 PM ET on MTV and Much, and will be streamed live at www.MTV.ca/weday.
Demi: ‘We Day is a room that can transform people, where messages about bullying and social issues can resonate and a place where students can find people just like them. Growing up I was forced to deal with many personal struggles and I craved a space where I not only belonged but felt powerful enough to make a difference.
To me, that’s what We Day does, it brings people together in a day of celebration for world change, showing them they aren’t alone in their journey and that it is cool to care. And I am so grateful to be a part of that.’
“I had the opportunity this past summer to participate with Free The Children’s communities in Kenya, and see first-hand the lasting impact that youth in North America are making through their charitable work,” said Joe Jonas from the Grammy® nominated, multi-platinum band the Jonas Brothers. “I understand what it means to these communities to have access to clean water and an education and I was thrilled to get involved by committing to help build two schools overseas with Free The Children. It may seem like a simple assignment to make one local and one global commitment, but these efforts fundamentally impact the lives of people around the world.”
“As kids, we face different pressures all the time,” said Austin Mahone, Award-Winning American pop singer. “You’ve got to surround yourself with positive people in your life, and that’s what We Day does. It brings people together to celebrate the difference we can make for each other. I’m so excited to be a part of it for the first time this year!”
We Day is a stadium-sized educational event and a movement of young people leading local and global change. We Day is tied to the year-long program, We Act, which supports students and educators with free educational resources, student-led campaigns and support materials to help turn the event’s inspiration into sustained activation. Since 2007, youth involved in the We Act program have raised $37 million dollars for over 1000 local and global causes and logged more than 9.6 million volunteer hours.
The 2013/2014 We Day season will see more than 160,000 in attendance, and millions more watching online at www.MTV.ca/weday and through the broadcast special premiering on Monday, Nov. 11 at 7 p.m. ET on MTV and Much; and Saturday, Nov. 23 at 7 p.m. ET and Sunday, Nov. 24 at 5 p.m. ET on CTV. The largest season to date, We Day will stop in twelve cities across North America and for the first time ever internationally with We Day UK in Spring 2014, truly making this a global movement for change.