Demi Lovato revealed to Womens Wear Daily that she is set to debut her own nail polish line with company The New Black. Since the brand The New Black has been her nail consultant for several years, she thought collaborating with them was the best, and obvious, choice. But don’t except soft pastels in the collection, Lovato promises that the colors are bold and risky with sparkles and studs, just like her own style.
She tells WWD,”I love all the products I created because I think they embody the qualities of a strong women. It’s fun to be able to create your own look down to your nails.” Lovato made two different sets. One is a 3-piece kit retailing for $14, and a 5-piece kit at $22. Word on the street is that some of the kits have already launched at a few Ulta stores, but the real release date is this November. Will YOU try out her nail polish line?