Billboard reports that the ‘Royals’ hit-maker, Lorde has entered Nielsen BDS-based R&B/Hip-Hop Airplay chart this week at No. 46, which is unlikely for a genre that has not been pushed by their label. The crossover marks the latest, and seemingly most surprising, of the song’s journey. The U.S. breakthrough hit for the 16-year-old New Zealander has topped the Billboard Hot 100 for four weeks running and has sold 2.7 million downloads, according to Nielsen SoundScan.
The article continues, that Lorde’s label Republic has promoted ‘Royals’ to alternative, pop and adult radio. It’s not putting such an official push at R&B/hip-hop, making its unsolicited airplay at the latter format more impressive.