Jonas Brothers are smart to breakup, reports Rolling Stone: ‘The Jo Bros haven’t been a real commercial force since sometime around 2009, and the rise of Justin Bieber and One Direction made them wildly irrelevant to all but the most die-hard fans. Back in 2008, they sold out arenas all over the country in seconds, but by last summer they were struggling to fill amphitheaters. A show this past July at Toronto’s Molson Ampitheater (capacity 16,000) sold a mere 6,000 seats, and many of those people got discounted tickets via Groupon.
I’m sure the inevitable furious commenters on this article will disagree, but the Jonas Brothers were spiraling down towards the state fair and club circuit. The singles from their (supposedly) upcoming album V failed to do much of anything, and the mainstream media didn’t pay them the least bit of attention until rumors began swirling that they were breaking up.
With ticket and albums sales quickly vanishing, the Jonas Brothers faced some tough choices. They could either continue playing to a rapidly diminishing audience and face some sort of Backstreet Boys situation, or they could pull a Fall Out Boy and call it quits. They went for the latter option, and for the first time in recent memory they were trending on Twitter and getting flooded with media requests. What group goes on Good Morning America days after they break up? That’s not usually how these things go down, unless it’s part of a larger plan.
The Jonas Brothers are pleading ‘musical differences,’ but if their last few singles had topped the charts we imagine these differences would suddenly vanish. This move paves the way for their inevitable reunion tour. They just need to wait until the tweens of 2007 start feeling nostalgic. That’ll probably be sometime around 2020, but odds are high they won’t be able to wait that long.