The Dallas Cowboys took time before their matchup against the Minnesota Vikings Sunday to join representatives from The Salvation Army in announcing that actress and double-platinum recording artist Selena Gomez will perform live at halftime during the Cowboys’ nationally televised Thanksgiving Day game, kicking off The Salvation Army’s 123rd Red Kettle Campaign. “Dallas is my hometown, and to be invited to perform on behalf of The Salvation Army is such a great honor,” said Gomez. “Giving back is so important, and I am looking forward to kicking off the iconic Red Kettle Campaign and getting those bells ringing across the nation to help families and children in need.”
The Cowboys have partnered with the Army to launch the Red Kettle Campaign – the longest-running fundraiser in history – on Thanksgiving Day since 1997, raising over $1.75 billion in 16 years for meals, clothing, shelter, Christmas toys and countless other services for millions of families in need. Gomez is the newest addition to an impressive list of Red Kettle Kickoff performers, including Kenny Chesney, Enrique Iglesias, Keith Urban, the Jonas Brothers, Destiny’s Child, Reba McEntire and others.
“We are thrilled to have Selena kick off the Red Kettle Campaign and be a part of this time-honored tradition,” said Charlotte Jones Anderson, Cowboys executive vice president, chief brand officer and driving force behind the Cowboys-Salvation Army partnership. “Her amazing performance, a national stage and huge, enthusiastic fan base will be a powerful start to Red Kettle 2013.”
“You should expect something new with a twist of old,” Gomez hinted of her Red Kettle Kickoff performance. “We had to make it special for my hometown.” Growing up in Texas, where her family still resides, Gomez said being a Cowboys fan was “natural.” She recalls watching past Red Kettle Kickoffs, and cited Kelly Clarkson as a favorite past performer. “I don’t think you can be from Texas and not watch a Cowboys Thanksgiving game,” she said. “We are confident that the attention that partners likes Selena Gomez and the Dallas Cowboys are bringing to the cause will more than make up the difference,” he said.
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