Nickolay Lamm designed what he called ‘Normal Barbie’, an attempt to make the doll reflect more typical bodies. Using measurements of an average 19-year-old woman from the Centers for Disease Control and Prevention, he then molded them to Barbie’s 3-D model.
Mattel has been ramping up a questionable ‘unapologetic’ campaign for the doll, including featuring her in the latest Sports Illustrated swimsuit edition, Lamm has launched a crowdfunding site to produce 5,000 ‘Lammily’ dolls, models that feature average proportions, a light amount of makeup, and bendy joints.
It’s an alternative, he says, to unrealistically thin dolls like Barbie, or the hyper-sexualized Bratz, which have traditionally dominated the market. ‘I feel like there’s a very good chance that those types of dolls affect young girls. Source Via ONTD
Would YOU buy Lammily?
If there’s a very good chance like that, and if the average sized doll can actually look good, like Lammily does, let’s make it then. If there’s even a 10% chance that those dolls affect [body image], let’s make it.’
Researchers at the University Central Hospital in Helsinki, Finland found that if Barbie’s proportions existed on a real human being, she wouldn’t have the 17% to 22% body fat necessary to menstruate. And while it’s difficult to gauge, there is some empirical evidence that Barbie could affect a girl’s self-image:
A 2006 study published in Developmental Psychology, for example, found that significantly more little girls exposed to images of Barbie (versus exposure to various picture books), reported being unhappy with their bodies and expressed the desire to be thinner then and as an adult.