Lorde Tweeted to her sister India Yelick O’Connor after Billboard Awards: ‘P.S. Met a very nice boy called austin mahone tonight i think you would like him!’ Lorde told WWD about her MAC contract:
‘I’m a really big fan of MAC and have been since before I could really afford it. Her first cosmetics purchase was a pale pink lipstick from the brand. ‘When they approached me, I jumped at the chance.
It’s rare that you find a brand that feels so perfect. I hate weird product placements and endorsements that feel uncomfortable.’ During photo shoot she wanted a deep plum lipstick dubbed Pure Heroine, $16, and a black eyeliner called Rapidblack, $19.50.
‘The finish [of the lipstick] was important to me. I wanted people to be able to use it as a lipstick or press it on as a stain.. I’m very much involved, I’m designing the sets for my shows, I’m designing the lighting for my shows, I’m designing my merchandise.
Basically, everything to do with me, I’m doing. I would get bored just doing one thing. I have a very clear idea of what everything needs to look like, to sound like. And I’m really bad at delegating.’
On staying grounded: ‘I just try not to be too much of a d–k with people or my mom would be like. And my sister [growing up] would be like, ‘Can you just shut up?’’ Will Lorde to a fragrance? ‘I don’t know about a fragrance, because I think I would have to find a way to make that feel cool and authentic, make it feel like me.
But I loved the collaboration with MAC. I kept it short because I wanted to make the two products more important to me, that would be a good addition to anyone’s makeup bag. But I’d like to do more lipsticks.’