Almost 24 hours after releasing its problematic and ill-advised commercial starring Kendall Jenner, Pepsi has pulled it’s ad. Although hiring the least woke member of the Kardashian/Jenner clan should’ve been enough indication that the ad wasn’t a good idea, it was the widespread backlash that forced Pepsi to issue an apology on Wednesday afternoon.
“Pepsi was trying to project a global message of unity, peace and understanding. Clearly, we missed the mark and apologize,” a spokesperson for the company stated. The commercial as a whole just proves how disengaged Pepsi–and most likely more major companies– is to the current issues happening in the world.
“We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout,” Pepsi’s statement continued.
A former organizer of the Black Lives Matter movement also released a statement in regards to Pepsi’s ad that she says “plays down” the real-life tension at protests. “No one is finding joy from Pepsi at a protest. That’s just not the reality of our lives. That’s not what it looks like to take bold action,” she said.
Was it right for Pepsi to pull the commercial?
(Photo credit: YouTube)