The Weeknd’s debut on Selena Gomez’s Instagram account is breaking records. The couple’s snapshot from the first weekend of Coachella has raked in nearly 7 million likes, surpassing Selena’s previously most-liked photograph by a couple hundred thousand. For the Queen of Instagram, this news is unsurprising now more than ever considering her decision to keep a low profile on social media.
“As soon as I became the most followed person on Instagram, I sort of freaked out,” Selena previously said to Vogue. “I always end up feeling like shit when I look at Instagram. Which is why I’m kind of under the radar, ghosting it a bit.”
Selena’s periods of silence on the platform almost guarantee the success of any photo she shares. Despite the post with The Weeknd shattering her own record, it is still about 4 million likes shy of taking the throne back from Beyoncé, whose pregnancy announcement photo is now nearing the 11 million mark.
Granted, if Selena is sincere about telling young girls that “they’re worth more than an Instagram like,” then she probably isn’t making a conscious effort to dethrone Queen Bey.
(Photo credit: Selena Gomez Instagram account)