Selena Gomez’s deal with Coach may not be as fruitful as the two parties may have hoped. Coach is relying heavily on Selena’s Instagram follower count to boost brand sales but, according to Bloomberg, Selena’s influence hasn’t exactly translated to more cash flow for the company.
Justin Bieber is reportedly still working with T-Mobile. The singer’s track “Friends” is getting a music video treatment from the cellular brand as part of a new ad campaign. A leak of the lengthy spot features Justin being an imaginary friend for a T-Mobile customer who loves his collaboration with BloodPop.
Lady Gaga’s “Joanne” style may have inspired a few Halloween costumes with pink hats, but she’s not afraid to revisit the bold fashion choices that helped her make her name. After a year of a more toned down, country style Gaga, the Mother Monster is back with her freak flag in a new ad spot for Tudor Watches. In the ad, a dark Gaga and a light Gaga face off on dueling pianos.
Joe Jonas may be dating a big-time TV star, but he’s still quite as Hollywood as baby bro Nick Jonas. While the world waits for the new version of “Jumanji” featuring Nick to drop, Joe is apparently ready to audition for his own spot in a cinema reboot.
Zac Efron and Dylan Efron are giving the world a look into their shirtless bonding adventures sponsored by Columbia Sportswear. The brothers are featured in the new “Tested Tough” campaign, which follows them as they tap into their inner Bear Grylls as they backpack through Glacier National Park.
It’s the start of a new week which means new companies, organizations and policies for Lauren Jauregui to go off about. On Sunday, personal care brand Dove received tons of backlash following the rollout of an ad many deemed racist. The Fifth Harmony singer caught wind of Dove’s problematic promo and she called the brand out.