Popstar! Magazine founder interview excerpts with AdAge. Are Jonas Brother still big? The Jonas Brothers are still seen as big stars, but after three years, they are not as prominent in the teen magazines. Nick is doing a solo side project: Nick Jonas and the Administration. We see big things for that.
Taylor Swift is another big star at the moment. She's huge for being pretty, nice but not without an edge, witness her repeated efforts to embarrass her ex, Joe Jonas, and for her amazing music and work ethic. As with most of the famous girls, it always helps if they've had interesting famous boyfriends or even rumored boyfriends. What tends to make them pop is if they do more than sing and act but also have gossip-worthy lives.
Who else matters to your audience right now? The next biggest would be Justin Bieber. He's 15 and looks even younger, so it's worlds away in vibe from Twilight. But he's a YouTube sensation, and that do-it-yourself fantasy is powerful. He's cute, he can sing and dance, and he is putting out music thanks to a deal with Usher, so he's got coolness cred.
It's weird to think of these young stars anchoring billion-dollar franchises: It would be nice if grown-up celebrity magazines didn't mock children for how they look on red carpets and if grown-up blogs didn't harp on famous children too much. Just because they're famous and mature doesn't mean they aren't kids who might be freaking out inside. I think fame does that to us all; we forget that they are people. It's just doubly sad when the object of ridicule is a child.
Jonas Brothers XBOX 360 'It's More Fun Time' Sweepstakes is open to kids age 8 and up. One winner and a friend will receive an XBOX 360 game and system from Microsoft along with a chance to play XBOX 360 with the boys. Enter and the watch video promo HERE.
The 'I ♥ JONAS' hits stores on Jan. 22, 2010 and feature 7 episodes. Including how Joe reacts when he discovers that Stella has a date with another guy, and what happens when the tables are turned and a struggling young actress [Sara Paxton] makes a play for Joe. Plus, Kevin, Nick & Joe continue with their 'You’ve Just Been Jo Bro’d' segment, this time targeting Jordin Sparks. Plus bonus features and premium magnets featuring each of the boys.