Popstar! Magazine founder interview excerpts with AdAge. Are Jonas Brother still big? The Jonas Brothers are still seen as big stars, but after three years, they are not as prominent in the teen magazines. Nick is doing a solo side project: Nick Jonas and the Administration. We see big things for that.

Taylor Swift is another big star at the moment. She's huge for being pretty, nice but not without an edge, witness her repeated efforts to embarrass her ex, Joe Jonas, and for her amazing music and work ethic. As with most of the famous girls, it always helps if they've had interesting famous boyfriends or even rumored boyfriends. What tends to make them pop is if they do more than sing and act but also have gossip-worthy lives.

Who else matters to your audience right now? The next biggest would be Justin Bieber. He's 15 and looks even younger, so it's worlds away in vibe from Twilight. But he's a YouTube sensation, and that do-it-yourself fantasy is powerful. He's cute, he can sing and dance, and he is putting out music thanks to a deal with Usher, so he's got coolness cred.

It's weird to think of these young stars anchoring billion-dollar franchises: It would be nice if grown-up celebrity magazines didn't mock children for how they look on red carpets and if grown-up blogs didn't harp on famous children too much. Just because they're famous and mature doesn't mean they aren't kids who might be freaking out inside. I think fame does that to us all; we forget that they are people. It's just doubly sad when the object of ridicule is a child.

Categories: Justin Bieber

By on November 27, 2009 9:25 PM

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