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Ariana Grande’s Official Perfume Launch Was a Spectacle Of Course

Ariana Grande "ARI By Ariana Grande" Fragrance Launch.Ariana Grande officially launched her new and much-hyped perfume, Ari by Ariana Grande, yesterday at Macy’s Herald Square in New York. For the event, she held an over-the-top mini-concert on a makeshift stage with band and backup dancers.

The pop diva sang three of her best known songs, “Bang Bang,” “Problem” and “One Last Time,” before giving away a few huge bottles of her perfume to people in the crowd. Then she moved on to appear at a “VIP event” that was only open to fans who paid money for a special VIP package prior to the launch.

We have some pics and a fan video below.

(Photo credit: Dennis Van Tine/STARMAX)

Ariana Grande "ARI By Ariana Grande" Fragrance Launch.

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