AT&T announced a “multi-year, multifaceted” partnership with Taylor Swift Tuesday morning. Taylor’s new deal will include “performances and content.” This new partnership will be giving Lady Gaga some competition come February. While Lady Gaga is confirmed as this year’s Super Bowl halftime performer, Taylor will be kicking the festivities off with a special concert the day before.
The “Bad Blood” singer will headline the 12th annual DIRECTV Super Saturday Night. The event will be held in Houston and, as the name suggests, will take place the evening before the 2017 Super Bowl. A custom-made 64,000 square foot venue has been created just for this event and fans will be able to get tickets through several AT&T promotions.
More details surrounding the concert and Taylor’s partnership with AT&T in general can be expected in the “near future.”
Check out the official announcement below.
(Photo credits: Taylor Swift and misty3187 Twitter accounts)