Tag Archives | Coach

The Selena Gomez Effect: The Pop Star Made Coach Brand Insta-Famous

The Selena Gomez Effect: Coach Sees Surges In Likes, Follower Count And Stock Prices Thanks To Instagram Queen featureSelena Gomez signed a $10 million deal with Coach in 2016, and she dropped her first collection of bags with the designer brand in September. Sales figures for that line haven’t been published, but a new report from Billboard sums up some of the other impacts Selena’s had on Coach’s brand. While most of them are on Instagram, Selena found a way to stretch her celebrity all the way to Wall Street.

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Selena Gomez Launches Her First Coach x Selena Collection Before Her Emotional Breakdown

Selena Gomez attends Coach NYFW event-5After sending a video of herself shedding a few tears for the “Hand In Hand” telethon, it was back to promoting her products for Selena Gomez. The singer attended Coach’s S/S 2018 fashion event on Tuesday where she reunited with her “In Dubious Battle” co-star James Franco.

With the fashion house’s show out of the way, Selena can now focus on her own Coach collection which officially launched early Wednesday morning. “I always think about the girl that will hold the bag or cherish the bag. Every detail is personal, it has meaning,” Selena said to Elle about her collection. “The bottom of the bag has ‘love yourself first’ [on it] because that’s my tattoo. I wanted it to feel like that was hers.”

Check out the photos and video from Coach’s show below.

(Photo credits: Coach and thelafashion Instagram accounts)

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