Coach released the first images from Selena Gomez’s campaign on Tuesday, months after announcing she would be the face of the brand. The singer’s face isn’t shown in the ad, but her lyrics are used in the Instagram caption along with the hashtag #WhatsYourSwagger.
Not only is the singer the face of the fashion brand, but she also helped design pieces for the collection along with creative director Stuart Vevers. “Having the opportunity to grow creatively by working on a design collaboration and reaching so many girls through the Coach Foundation is important to me and I love that Coach is supportive,” Selena said in a press release.
Fans can expect not just a photo campaign for the Coach x Selena collection, but video as well. The singer will star in three video ads titled “The Rogue,” “The Coach Swagger” and “The Edie.”
See a few photos from the campaign and the first of the three videos below.
(Photo credit: Coach Instagram account; Steven Meisel)