Selena Gomez signed a $10 million deal with Coach in 2016, and she dropped her first collection of bags with the designer brand in September. Sales figures for that line haven’t been published, but a new report from Billboard sums up some of the other impacts Selena’s had on Coach’s brand. While most of them are on Instagram, Selena found a way to stretch her celebrity all the way to Wall Street.
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After sending a video of herself shedding a few tears for the “Hand In Hand” telethon, it was back to promoting her products for Selena Gomez. The singer attended Coach’s S/S 2018 fashion event on Tuesday where she reunited with her “In Dubious Battle” co-star James Franco.
With the fashion house’s show out of the way, Selena can now focus on her own Coach collection which officially launched early Wednesday morning. “I always think about the girl that will hold the bag or cherish the bag. Every detail is personal, it has meaning,” Selena said to Elle about her collection. “The bottom of the bag has ‘love yourself first’ [on it] because that’s my tattoo. I wanted it to feel like that was hers.”
Check out the photos and video from Coach’s show below.
(Photo credits: Coach and thelafashion Instagram accounts)
Coach released the first images from Selena Gomez’s campaign on Tuesday, months after announcing she would be the face of the brand. The singer’s face isn’t shown in the ad, but her lyrics are used in the Instagram caption along with the hashtag #WhatsYourSwagger.
Not only is the singer the face of the fashion brand, but she also helped design pieces for the collection along with creative director Stuart Vevers. “Having the opportunity to grow creatively by working on a design collaboration and reaching so many girls through the Coach Foundation is important to me and I love that Coach is supportive,” Selena said in a press release.
Fans can expect not just a photo campaign for the Coach x Selena collection, but video as well. The singer will star in three video ads titled “The Rogue,” “The Coach Swagger” and “The Edie.”
See a few photos from the campaign and the first of the three videos below.
(Photo credit: Coach Instagram account; Steven Meisel)
Selena Gomez is out to make a difference in the world. The singer took a break from her Instagram throne on Thursday to visit a couple of Los Angeles high schools with Coach and the Step Up campaign. Step Up is dedicated to inspiring girls by giving women a chance to speak and spend time with them. Selena was a surprise guest alongside Coach CEO Victor Luis at the two stops they made Thursday, and she hung out with the students after a short speech.
“I am truly thrilled to be involved with Coach and their support of Step Up,” Selena said in a statement. “Step Up’s mission to empower young women is personally important to me and something even more crucial in under-served communities. Working with the young women I met today was an inspirational experience I will never forget.”
Selena’s latest project is a Netflix series about bullying in schools, so she was a natural fit for the inspiration program.
See pics from Selena’s visit to the schools and video of her getting ready for the big day below.
(Photo credit: Selena Gomez Instagram account)
Chloë Grace Moretz’s latest Coach ads have been released after the fashion brand teased the Spring 2017 campaign. The actress is still the spokesperson for the luxury brand’s handbag line and models a few pieces from the upcoming collection. While the actress and part-time activist’s previous campaigns weren’t memorable, the latest ads are just as boring and yawn-inducing.
See the campaign photos below.
(Photo credits: Coach and Chloë Grace Moretz Instagram accounts)
Selena Gomez may no longer need validation for her career, but she did need $10 million before she signed her new contract with Coach. The singer will not only be the latest face of the Coach, but she will be designing her own line for the brand.