Selena Gomez might be the face of Coach, but her fans don’t see her face anywhere in the latest ad campaign. The singer and the fashion house kicked off the new year with new photos for the brand’s spring campaign and Selenators have now accused Coach of being heavy-handed with Photoshop.
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Coach is sticking with its decision to hire Selena Gomez to help attract a younger audience. The fashion brand recently released its new ad featuring the singer and her single “Wolves” as she twirls and dances in an apartment while wearing the latest Coach handbags.
Selena Gomez took off her $2400 lamb skin coat Sunday evening to make room for the six other outfits she was decided to make appearances in. Monday, the singer made a few stops at UK radio stations for some quick interviews about her music, but all the press could talk about were her clothes.
Selena Gomez’s deal with Coach may not be as fruitful as the two parties may have hoped. Coach is relying heavily on Selena’s Instagram follower count to boost brand sales but, according to Bloomberg, Selena’s influence hasn’t exactly translated to more cash flow for the company.
Selena Gomez signed a $10 million deal with Coach in 2016, and she dropped her first collection of bags with the designer brand in September. Sales figures for that line haven’t been published, but a new report from Billboard sums up some of the other impacts Selena’s had on Coach’s brand. While most of them are on Instagram, Selena found a way to stretch her celebrity all the way to Wall Street.
After sending a video of herself shedding a few tears for the “Hand In Hand” telethon, it was back to promoting her products for Selena Gomez. The singer attended Coach’s S/S 2018 fashion event on Tuesday where she reunited with her “In Dubious Battle” co-star James Franco.
With the fashion house’s show out of the way, Selena can now focus on her own Coach collection which officially launched early Wednesday morning. “I always think about the girl that will hold the bag or cherish the bag. Every detail is personal, it has meaning,” Selena said to Elle about her collection. “The bottom of the bag has ‘love yourself first’ [on it] because that’s my tattoo. I wanted it to feel like that was hers.”
Check out the photos and video from Coach’s show below.
(Photo credits: Coach and thelafashion Instagram accounts)