Tag Archives | CoverGirl

Zendaya Takes On CoverGirl’s CoverBoy For A 10-Minute Makeup Challenge

Zendaya Joins Covergirl's Cover Guy For A 10-Minute Makeup ChallengeZendaya’s surprise meeting with CoverGirl’s first-ever male spokesperson James Charles resulted in a 10-minute makeup challenge. The two attempt a bold eyeshadow look using CoverGirl products while the camera is rolling. Zendaya and James laugh and bond throughout the entire challenge, making for one must-see tutorial. Both are refreshingly honest with any mistake and find ways to humorously encourage each other.

Check out the video below.

(Photo credit: Youtube)

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Zendaya Surprises CoverGirl’s CoverBoy James Charles

Zendaya surprises CoverBoyKaty Perry introduced the world to CoverGirl’s first-ever male spokesperson James Charles and now Zendaya is spending some time with him. The two met on Saturday in New York after months of interacting via social media. It took a minute for James to realize who was crashing his filming, since he apparently didn’t have his contacts in. Once he did, both he and Zendaya freaked out.

See Zendaya’s surprise for James below.

(Photo credit: James Charles Instagram account)

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Katy Perry Helps CoverGirl Introduce “Very First Coverboy”

katy perry covergirl first ever coverboy featureKaty Perry is taking a break from her political priorities in order to promote another person she’s apparently a huge fan of. Katy shared a new picture from her latest CoverGirl photo shoot on Instagram on Tuesday morning. In the behind-the-scenes shot, she’s posing with James Charles, the 17-year-old makeup wunderkind who is also the first boy to be featured in a CoverGirl project.

“Honored to have the pleasure to announce the very first COVERBOY, James Charles!” Katy wrote in the photo’s caption. It looks like the shoot might be another for Katy’s makeup line with CoverGirl, which features lipsticks and mascara. But it’s curious that the cats in the video that launched that line appear to have been substituted with costumed puppies.

Check out Katy’s Instagram post below.

(Photo credits: Katy Perry Instagram account; COVERGIRL YouTube channel)

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Katy Perry May Disappear From The Shelves, But Not Because Of High Demand

Katy Perry makeup getting sued-2Katy Perry may want to start focusing on herself rather than on subtly dissing Taylor Swift. TMZ reports that her CoverGirl makeup line is being called into question by another cosmetics line, Hard Candy.

TMZ didn’t provide the legal documentation for Hard Candy’s alleged lawsuit against CoverGirl’s parent company Procter & Gamble, but claims it’s all over Katy’s packaging. TMZ reports that Hard Candy feels Katy’s line is infringing on the 10-plus year trademark the company has had: “Hard Candy’s taking issue with the heart in the middle of CoverGirl’s Katy makeup logos.”

Hard Candy is reportedly asking for Katy’s CoverGirl line to be removed from shelves and half of the profits since the line’s launch.

See photos of both Katy’s and Hard Candy’s packaging below.

Do you think Hard Candy has a case?

(Photo credits: Hard Candy and CoverGirl Instagram account)

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Zendaya Is Now A CoverGirl

Zendaya Is A CoverGirl-4CoverGirl has a new face promoting its cosmetics, and it’s Zendaya. Earlier today, the actress announced the news in a short Instagram video reciting the famous “easy, breezy, beautiful CoverGirl” phrase.

“As a#COVERGIRL, she’ll share personal beauty tips (have you seen her brow game?) and inspiration to help you do you,” the makeup company wrote on its Instagram account. 

Zendaya now joins fellow celebrity CoverGirls Becky G, Katy Perry, Rihanna and Pink.

See more photos and the announcement below.

(Photo credits: CoverGirl,makhondlovu and Zendaya Instagram account)

Zendaya Is A CoverGirl-1

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