Unlike Kylie Jenner, Zendaya knows a thing or two about customer satisfaction. The actress recently announced that she has severed ties with the company responsible for fulfilling orders for her fashion line, Daya By Zendaya.
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Zendaya recently shared a first look at the next collection of clothing from her fashion line, Daya by Zendaya. The actress spoke to Vogue about the line and what she hoped to do with her second collection.
“I guess you could say [it’s] elevated streetwear—something that’s easy to dress up and dress down, comfortable and realistic for your everyday person,” Zendaya says the new collection. Not only does the actress strive to make people feel comfortable while looking dressed up, but she also wants everyone’s wallets to remain comfortable. For example, the copper dress she wore at the 2017 Nickelodeon Kid’s Choice Awards is available at a relatively low price point.
“If I’m wearing expensive boots and a diamond choker you don’t expect that the dress is going to be $38, but it is,” she explains.
(Photo credit: Daya by Zendaya)
First shoes and now Zendaya has launched her new clothing line. The actress spoke to Vogue about her new business venture for which she teamed up with her stylist, Law Roach, and why she hates trends. “We just don’t believe in them, we don’t believe in what’s hot now because you can’t stay on top of all of the constant changes in fashion,” Zendaya says.
The price of the collection isn’t higher than $160 and forces buyers to take fashion risks. “Clothes are supposed to be emotional. There is no right or wrong, no singular style,” the actress explains.
To promote her new collection, the actress has announced a two-day pop-up shop event that will be held in New York, Chicago and Los Angeles.
See a few pieces from the collection and Zendaya’s pop-up shop announcement below.
(Photo credits: dayabyzendaya and Zendaya Instagram accounts; Francesco Carrozzini)
Zendaya’s next big step into the fashion world seems close to release. Her upcoming line, Daya by Zendaya, has a new promotional video and her first attempt at launching ready-to-wear pieces can be seen. Velvet jumpsuits, bomber jackets and edgy menswear all make an appearance in Zendaya’s latest hype video. Few details surrounding the line’s release have been released, but “coming soon” is still the promise.
Check out the video below.
(Photo credit: Daya by Zendaya Twitter account)
A new promotional video for Zendaya’s shoe collection has arrived. The line, Daya by Zendaya, can be viewed in behind-the-scenes style using quick frames from a photoshoot. The new video also teases more than just shoes from Daya. A few shots reveal labels inside of several garments, like a jacket, and they clearly read “Daya by Zendaya.” The actress and singer’s affiliated website still remains mysterious. “WTF? Rumor has it I’m doing something in fashion,” the site reads before directing users to sign up for email updates.
“It’s going down,” Zendaya promises as the video fades out.
Check out the video below.
(Photo credits: Zendaya Instagram account and ZendayaMedia Twitter account)