Cara Delevingne is the face of Puma’s new campaign, “Do You.” The brand’s latest initiative is designed to motivate and encourage individuality, which makes Cara the perfect fit. The actress and model has and will be working closely with campaign director Rihanna, who is also Puma’s creative designer.
“It was effortless to collaborate with her because she’s a close friend,” Cara tells Refinery29 of working with Rihanna. “I really admire both her business mind and her creativity, so working on this campaign together was a really great experience.”
Having the “chance to deliver a message of empowerment through confidence and honesty” with this campaign was a no-brainer for Cara. “I’m passionate about acting and I’m passionate about empowering women and girls. I want to align myself with opportunities that stand for something,” she says.
Check out a few photos from the campaign below.
(Photo credits: PumaSportStyle, Puma, Cara Delevingne and Puma Women Instagram accounts)