H&M’s marketing strategy needs some work. The brand recently shared its latest campaign which features an African American child in a hoodie that reads, “Coolest Monkey in the Jungle.” As could be expected, the ad seriously backfired. After the brand was called out for the racially insensitive campaign, The Weeknd has decided to sever all ties.
Tag Archives | H&M
Cara Delevingne made a special appearance in New York on Thursday. The actress and model showed up to help cut the ribbon on a new H&M store at Westfield World Trade Center in Lower Manhattan. Cara’s look was simple with black jeans and sneakers on bottom and a white sweater on top. But the piece that really popped was an embroidered bomber jacket featuring tigers and flowers.
Check out her look as she cuts the ribbon below.
(Photo credit: FAMEFLYNET PICTURES)
The singer goes from a fairy to a toy soldier in the clip which promotes the winter-inspired line for the retailer.
But don’t expect a holiday album on the horizon from Katy. She posted a clip of the commercial to her Instagram account, but the caption included the caveat that this “song was written expressly for commercial – gonna have to wait a little longer for the next single bb’s.”
Check out H&M’s holiday commercial below.
What do you think of the commercial and Katy Perry’s holiday song?
(Photo credit: YouTube)