Halsey dropped the first single off of her upcoming album on Tuesday. “Now Or Never” marks fans’ first chance to hear what “hopeless fountain kingdom” will sound like. It’s only one song to go off of, but the track is moody and reminiscent of Rihanna’s “Needed Me.” Coupled with the R&B-infused slow jam is a new music video that Halsey is calling her “directorial debut.” She apparently had a ton of creative control in the 6-minute visual. Her fingerprints are all over the video with its tarot, ’90s-era “Romeo and Juliet” vibes and even the little bit of “Mad Max: Fury Road” feel.
Things go bad for Halsey’s character and her Romeo when one family takes aim at another. An epic firefight ensues, confirming the predictions of the medieval oracle in the video’s interlude. There’s room for the story to develop further as Halsey escapes and adds her trademark from other projects to the end of the video: a drastic haircut.
Watch the video for the first single off of Halsey’s upcoming album below.
(Photo credit: Halsey VEVO YouTube account)