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Lady Gaga Unveils Tour Merch In Bizarre Fashion Lookbook

Lady Gaga Launches Tour Merch Using LookbookLeave it to Lady Gaga to one-up the head-scratching new trend of boutique tour merchandise. The singer has unveiled her line behind the upcoming “Joanne World Tour” using a high fashion lookbook. In partnership with London-based creative studio Lobster eye and merch company Bravado, the singer lays out the tour apparel in a series of eccentric photos.

“We had total freedom as for what to do and which direction to take,” Tania Scheglova and Roman Noven of Synchrodogs tell Women’s Wear Daily. “We had a colorful and wild aesthetic in mind, and we saw it as a project that would look strong both as a whole, asme as if every picture was observed separately. We wanted every picture to convey something unexpected to some extent.”

The team of collaborators combined natural and artificial elements to achieve a cohesive collection worthy of Lady Gaga’s quirkiness. While the actual tour merch is paired with high-end pieces for the photographs, fans shouldn’t worry about price. Lady Gaga’s tour apparel falls in the more affordable range beginning at $30 and capping out at $100.

See a few shots from Lady Gaga’s lookbook below and sift through the whole thing here.

(Photo credits: flawlessayol Twitter account, Synchrodogs and Daria Svertilova Instagram accounts)


Lady Gaga Announces First World Tour In Three Years

Lady Gaga announces world tour-2Lady Gaga wasted no time making a huge announcement after performing the Super Bowl LI halftime show. Still on a performance high, Lady Gaga revealed that she will being going on tour that does not include dive bars.

The “Joanne World Tour” will be the singer’s first world tour in three years and as of yet has no opening act for when things kick off on August 1.

Take a look at Lady Gaga’s tour announcement below.

(Photo credit: Lady Gaga Instagram account)

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