Tag Archives | Justin Bieber

Justin Bieber Shows Artists a New Way to Reach No. 1 on iTunes: Meet the 30 Day Social Media Tease . . .

Justin Bieber What Do You Mean!Yesterday, Justin Bieber released his latest single “What Do You Mean?”. The song reached number one on iTunes faster than other song ever, reportedly beating the previous fastest number one debut, One Direction’s “Drag Me Down,” by 5 minutes.

Many critics have given the track positive reviews, but to dominate iTunes downloads, Justin and his manager Scooter Braun experimented with a social media strategy that involved having celebs with high social media followings tease the release with Instagram and Twitter posts in the form of a count-down each day for an entire month prior to the single’s release.

The other celebs got the benefit of Justin re-posting their images to his own huge social following. But their participation gave him fresh image content and the network benefit of his message reaching the followers of so many other celebs.

Given how successful Justin’s campaign has turned out to be, the long social media tease is pattern that we think we’ll see tried by other artists. Even Demi Lovato’s recent mini-marketing campaign of having her friends tweet out each of the tracks of her new “Confident” album throughout the course of a single day seems like it might have been influenced by Justin’s experimental teaser campaign.

We’ve collected together all of the main celebrity posts that Justin used to help promote “What Do You Mean?”. You can check them out in the gallery below.

What do you think of Justin’s teaser campaign? Do you think it will work for other artist’s projects, or quickly become tired and annoying?

(Photo Credits: Justin Bieber Instagram and Twitter account)


Justin Bieber Releases Teaser for the Music Video to “What Do You Mean?”

JustinBieberVideoJustin Bieber loves to tease his fans. The “What Do You Mean?” singer posted a mini trailer for his single’s upcoming music video to his Instagram today. In the post’s caption, Justin revealed that the music video will premiere on Vevo after the MTV Video Music Awards on Sunday at 11pm EST .

The video clip, which also features veteran actor John Leguizamo, has been filmed to look like a big budget action movie, packed with fight and sex scenes. And those sex scenes are between Justin and perhaps his new leading lady both on and off the screen, Xenia Deli.

We have both Justin’s teaser and a some footage of the making of the video below.

(Photo Credit: Justin Bieber Instagram account) Continue Reading →


Did Justin Bieber Just Start Gushing About Model Xenia Deli?

XeniaDeliBieberJustin Bieber visited Ryan Seacrest’s radio show this morning to talk all about his new single “What Do You Mean?” Though he admitted being a little nervous about performing at the VMAs on Sunday, Justin seemed generally pretty comfortable talking up the new single. That is, until he seemed to get a little flustered when talking about the model in his new song’s upcoming music video.

Ryan showed Justin some pictures of the former Victoria’s Secret model Xenia Deli and asked what her name was. When Justin answered he seemed at first a little distracted and then immediately praised Xenia.

“She is so beautiful … but she’s such a sweetheart, she’s easy to be around,” the 21 year-old singer gushed.

Justin couldn’t seem to keep his eyes off of the picture and later joked to Ryan to throw the picture of the model away.

Maybe there’s more to Justin’s reaction than a little momentary distraction? The Daily Mail reported that Justin and Xenia were spotted holding hands and enjoying a night out together at a piano bar in Los Angeles last weekend. The two were seen sitting at a piano bench while Justin played a few songs for Xenia and a small crowd.

Below, we have a portion of the Ryan Seacrest interview, as well as some brief fan-filmed clips of Justin and Xenia together.

Do you think Justin and Xenia might be an item?

(Photo Credit: Justin Bieber Instagram account)

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Justin Bieber Is Now Set to Perform at the 2015 VMAs

Justin Bieber On VMAsJustin Bieber is set to perform his newest single “What Do You Mean” at the 2015 MTV VMAs. He posted a video on twitter declaring “he’s back!”

This will be the first time since 2010 that Justin has hit the stage to perform at the award show. Justin has been counting down to the release of his new single “What Do You Mean” on social media by posting pictures daily to promote the highly hyped song.

For those following at home, beyond Miley Cyrus acting as host for the evening, confirmed performers for the VMAs and the event’s pre-show festivities now include Nick Jonas, Demi Lovato, Justin Bieber, The Weeknd, Macklemore and Ryan Lewis, Pharrell Williams, A$AP Rocky, Tori Kelly and Twenty One Pilots.

(Photo Credit: Justin Bieber’s Instagram account)


Justin Bieber Strolls Out of Interview Carrying Cheap Bottle of Wine

Justin Bieber in NYCJustin Bieber was spotted leaving a studio in New York City yesterday after an interview with Instagram personality The Fat Jew. Justin was seen carrying a bottle of the The Fat Jew’s signature wine “White Girl Rosé.”  With his cut-up clothes and bottle of cheap white wine, the 21 year old singer might have looked more like a guy rolling out of a bar than a celeb leaving an interview to others passing him on the street.

In just three days, Justin will release his single “What Do You Mean?”

See more pictures of Justin in New York City below.

(Photo Credit: FameFlynet)

Justin Bieber Steps Out In NYC

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